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49 projects16 clients5.0/5 average client rating

Make your business easier to run and easier to find.

Fractional CTO and hands-on Technical Lead for founders and business owners. We set technical direction, build websites and connected systems, and automate routine work.

One event, coordinated reactionsIllustrative workflow. Details depend on your systems and our agreed scope.
A single action can update buyers, operations, and the internal team without repeating the same work by hand.

Your ambition. A practical way forward.

Tell us what you want to improve in your business. We help turn that into technical priorities, working systems, or both.

You bring the goals.

What needs to change, and what should become easier?

We clarify the direction.

Priorities, options, and trade-offs, explained so you can make informed decisions.

And help deliver it.

Hands-on implementation, review, and improvement, with a clear owner for the work.

You stay in control. We agree our responsibility and the decisions that stay with you.

Explore the roles and responsibilities

From direction to delivery

We adapt these steps to your needs and revisit the plan as we learn.

  1. 01

    Understand the situation

    Understand your goals, workflows, and constraints.

  2. 02

    Agree the direction

    Agree priorities, trade-offs, and who decides what.

  3. 03

    Test what matters

    Test important assumptions before a wider build.

  4. 04

    Build and connect

    Build and review software your business can use.

  5. 05

    Review and improve

    Review the result together and adjust the next priorities.

Alex Ahlgreen Westergaard, founder of Northbased
Alex Ahlgreen WestergaardFounder, CEO & Project Lead

Work directly with Alex

Northbased is led by Alex Ahlgreen Westergaard, with more than 15 years of programming experience and a background working with e-commerce, warehouse management, and planning systems.

Alex currently leads and builds the work. You speak directly with the person responsible for delivery.

About Northbased and Alex

In our client’s words· Quoted in the original language.

“Working with Alex has always been easy and without delay. Whatever weird problem we had to solve for various esports events, he was always ready to give it his best shot”

Michal GalewskiCopenhagen FlamesClient rating 5.0/5

A good working relationship

Bring clear goals and room for technical judgement. We take responsibility for the work and its continued usefulness.

Ongoing retainers start at 25 hours per business cycle. We reserve an agreed maximum allocation; you pay for billable work performed. A focused project can be a suitable starting point.

When do we own the code?

You own the code created for your engagement once all payments are settled and the code has been handed over. After handoff, you have a 14-day review period to report major flaws, gaps, or implementation that does not match what we agreed. Third-party components remain subject to their own licences.

Can we choose another developer later?

Yes. We believe you should stay with Northbased because of the quality of our work and your confidence in us. You are free to choose another developer and continue with your code after ownership has transferred.

How does reserved capacity work?

Ongoing retainers start at 25 hours per business cycle. The allocation reserves a maximum amount of capacity; you pay for billable work performed toward the agreed goals, not a fixed subscription price.

When do you invoice?

Each billing cycle runs from the 20th to the following 19th. We invoice on the 20th for the completed cycle, with payment due within 10 days. Projects estimated at under 25 hours or two billing cycles are invoiced on completion, before delivery.

Can priorities change?

Yes. We agree the direction and review priorities as the business develops. Changes that affect spending or established workflows come back to you for approval.

Can we begin with a smaller project?

Yes, when the work is a suitable fit. A focused project can establish trust and grow into a wider partnership, while smaller one-offs can be billed hourly without a retainer.

Let’s discuss your next step

Tell us what you want to achieve and what stands in the way.